The Importance of Slowing Down

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Facts about speeding

  • Speed is a critical factor in all road crashes and casualties: the faster you drive, the less time you have to stop in an emergency, and the harder you hit
  • Fast traffic often makes people afraid to walk or cycle. Lowering traffic speeds to 20mph around shops, schools and houses creates a safer road environment, reducing pedestrian and cyclist casualties by around 40%.
  • Speed contributes to over a quarter of fatal crashes in the UK.
  • There is a 40% reduction in casualties in 20mph zones.

Tips for cutting your speed down

  • Always check your speedometer to make sure you’re under the speed limit
  • Take a breath and remember that your safety and that of other road users is the most important thing
  • Try to keep a good schedule so there’s no need to speed

Read more about the Brake Pledge

The Brake Pledge includes six main points –  Slow, Sober, Secure, Silent, Sharp and Sustainable. To read more about the Brake Pledge click here and use the password brakepledge